Trends
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Forget Parisian Style—Every Chic Person Is Wearing This Fall Aesthetic Instead
Chic, charming, and calming.
By Nikki Chwatt
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Sorry to My Classic Black Shoes, But This Printed Shoe Trend Is Defining Fall 2025
Spotted on fashion people in Venice, NYC, and Copenhagen.
By Nikki Chwatt
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What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)
Investments only.
By Nicole Akhtarzad Eshaghpour
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You'll Spot These Denim Trends on Every It Girl This Fall
No notes—just really good jeans.
By Sasha Mironer
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Proenza Schouler Just Announced Its New Creative Director—Everything to Know About Rachel Scott
A new era.
By Nikki Chwatt
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These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One Pair
Prepare for endless compliments.
By Jennifer Camp Forbes
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There's No Competition—These Outfits Are the Best Take on Tenniscore Yet
We gave them a spin at NYC's biggest tennis tournament.
By Natalie Gray Herder
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Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
By Jennifer Camp Forbes
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Burgundy Is Nice, But This Up-and-Coming Color Trend Is About to Dethrone It
Look regal and royal all fall.
By Kerane Marcellus
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I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.
By Jennifer Camp Forbes
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Say Goodbye to Kitten Heels—This Even-Shorter Shoe Is Suddenly Showing Up in Every Fashion Person's Closet
It has just the right amount of height to make you stand a little taller.
By Nikki Chwatt
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Every Major Handbag Trend That Will Take Over in Fall 2025
A report on the key styles to know.
By Kristen Nichols
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The Latest
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The VMAs Red Carpet Did Not Come to Play—See All the Jaw-Dropping Outfits
From Doja Cat to Katseye.
By Erin Fitzpatrick
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My Classic-Cool Fashion Recs Always Sell Out—I Bet These 16 Fall Finds Are Next
Discover the ultimate fall 2025 shopping guide ahead.
By Nikki Chwatt
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I Took a DeMellier Bag Everywhere for a Week—The Following Compliments Exuded
They’re on another level.
By Sierra Mayhew
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An Unequivocal Guide to the Top Fall 2025 Hair Trends, According to 6 Celebrity Stylists
New season, new hair.
By Kaitlyn McLintock
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I've Made Fall My Entire Personality—Here's My Curation of Chic Candles, Handwashes, and Home Goods
Seventeen elevated autumn essentials.
By Kaitlyn McLintock
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Neutral Nails Never Go Out of Style—These 8 Timeless Shades Are Proof
You'll fall in love with these earthy tones.
By Sabrina Talbert
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Phlur's New Cherry Stem Perfume Smells Like a Sultry Cocktail—Here's Why It's My #1 Fall Fragrance
It might inspire "lingering eye contact across the bar."
By Kaitlyn McLintock
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The Key to Looking Expensive in a Black Dress in 2025 Is Wearing This Timeless It Item With It
Alexa Chung is aware.
By Allyson Payer
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I'm a Fashion Editor—6 Fall Jacket Trends I'm Buying in 2025 and 6 I'm Skipping
You should too.
By Nikki Chwatt
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The Easy-Yet-Elevated Outfit Formula Fashion People Will Be Wearing Straight Into Fall
Here are seven takes on the chic look.
By Jennifer Camp Forbes
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Game, Set, Chop: Everybody Wants an Appointment at This Ultra-Exclusive U.S. Open Hair Salon
From Coco Gauff to Novak Djokovic.
By Jamie Schneider
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The Refined Edit: 32 Luxury Finds on Sale at Saks
Starting at just $58
By Ana Escalante
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Celebrity Style
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Hang On—Is This Clashing Styling Trick Fall's Next Big Trend?
The new way to wear fall's biggest print trend.
By Kerane Marcellus
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All the Cool Girls Are Suddenly Wearing This "Dated" Basic With Jeans
Including Hailey Bieber.
By Allyson Payer
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It's Official: This Is the Flat-Shoe Trend to Wear With Fall 2025's Most Popular Legging Color
As seen in Los Angeles.
By Allyson Payer
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I Know You're a Fashion Person If You Wear This Classic Bag Color Instead of Black
It's J.Law approved.
By Kerane Marcellus
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Kaia Gerber and Gwyneth Paltrow Wear These Leggings Nonstop, so I Tried Them
Spoiler: they didn't disappoint.
By Emma Walsh
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Viola Prettejohn Makes Stunning Venice Debut in Miu Miu Double Header
The Testament of Ann Lee actress proves she's the next stylish It-girl to watch.
By Jessica Baker
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Zoë Kravitz Just Wore the Easy 3-Piece Outfit I Keep Spotting in Downtown NYC
So chill, so chic.
By Kerane Marcellus
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If Looking Cool and Trendy Is Your Goal, Copy Hailey Bieber's White-T-Shirt Outfit
Always expect the unexpected with her.
By Allyson Payer
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Sambas Aren't "Out," But If You Want to Wear Them in 2025, You Should Style Them Like This
Fresh and elegant.
By Nikki Chwatt
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Joy Sunday Has Us Under Her Spell
The Wednesday actress talks season 2, expressing herself through fashion, and living an artist's life.
By Jessica Baker
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Hold the Sandals—This Is the Shoe Trend to Wear With Dresses in September
As seen on Alexa Chung.
By Allyson Payer
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Our Editors' Picks
Video
Shopping
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My Classic-Cool Fashion Recs Always Sell Out—I Bet These 16 Fall Finds Are Next
Discover the ultimate fall 2025 shopping guide ahead.
By Nikki Chwatt
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I Took a DeMellier Bag Everywhere for a Week—The Following Compliments Exuded
They’re on another level.
By Sierra Mayhew
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The Refined Edit: 32 Luxury Finds on Sale at Saks
Starting at just $58
By Ana Escalante
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If I Had an Endless Budget, These 31 Saks Finds Would Be Mine in an Instant
Hide my credit card.
By Sierra Mayhew
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Uniqlo Is a Treasure Trove of Chic Fall Finds—29 Under-$90 Basics I'm Buying Immediately
Time to update your staples.
By Judith Jones
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I Popped Into Zara to Shop for a New Fall Jacket—Here's What Came Home With Me
So many chic styles.
By Judith Jones
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I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish List
It-girl fall has arrived.
By Kerane Marcellus
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I Want All Things Merlot, Butter Yellow, and Plaid This Fall—33 Arrivals Speaking My Language
I found just the pieces for you.
By Natalie Gray Herder
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Better Than Ballet Flats (and Loafers): The Shoe Trend It Girls in NYC and Paris Will Be Wearing This Fall
They're classic but fresh at the same time.
By Eliza Huber
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Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else Does
Run, don't walk.
By Ana Escalante
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From Basic to Designer: This Outfit Trend Will Instantly Make Your T-Shirts Look The Row–Coded
Pinky promise.
By Anna LaPlaca
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Back to School: 5 Collegiate Shoe Trends That'll Be Everywhere This Fall
Chic, comfy, and compliment-guaranteed.
By Kerane Marcellus
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Features
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Keke Palmer Is Redefining Her Legacy
On the heels of her new album, Just Keke, the multi-hyphenate spills all.
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The Summer of Molly Gordon Has Arrived
Between season 4 of The Bear and her new comedy Oh, Hi! our June cover star is stealing scenes and our hearts.
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Inside Luna Blaise's Rapid Rise to Blockbuster Status
It's the dawn of a new age.
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Megan Thee Stallion's Next Act? Total Hot-Girl Domination
Between forthcoming music and a new swimwear line, Megan Thee Stallion is gearing up for her hottest summer yet.
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Esther McGregor Is This Generation's Most Versatile Talent
The We Were Liars star takes center stage in our June In Focus feature.
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The Marvelous Florence Pugh
Florence Pugh is a big-tent superhero, a beloved actress with major indie cred, and still everyone's favorite customer at the bar. How does she pull that off?
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Enya Umanzor Loves to Talk, and Everyone Who Follows Her Loves to Listen
She knows she's the loudest woman in the room. She just doesn't care.
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Reimagining Girlhood With Zaya Wade
At just 17 years old, Zaya Wade is rewriting the narrative on what it means to be a Gen Zer.
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Chase Sui Wonders Demands Your Attention
The burgeoning actress came of age with Seth Rogen's movies. Now, she's starring in his latest project—The Studio, the Hollywood meta comedy now streaming on Apple TV+.
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Everybody Wants This—Laufey on Her Unexpected Music Journey
She didn't hear any of the music she wanted, so she made it.
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Sarah Catherine Hook Knows She's Your Girl
The White Lotus breakout star felt a kinship to this season's Piper Ratliff instantly.
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Simone Ashley Is in the Fast Lane
Since her breakout role in Bridgerton, our Spring Issue cover star has quickly risen to A-list status. Up next, she masters the rom-com leading lady.
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Luxury
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If I Had an Endless Budget, These 31 Saks Finds Would Be Mine in an Instant
Hide my credit card.
By Sierra Mayhew
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Chloé Clogs! Nostalgic Prints! Phantom Totes! OG Fashion Girls Still Own These 5 It Buys
If you sold your early 2000s Celine tote a decade ago, I'm so sorry.
By Sierra Mayhew
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Proenza Schouler Just Announced Its New Creative Director—Everything to Know About Rachel Scott
A new era.
By Nikki Chwatt
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The 8 Best Pieces to Invest In for Fall 2025
Shop the edit.
By Kristen Nichols
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I Visited the Stunning New Rolex Boutique in the Hamptons and Tried On the Buzziest Watches
Everything to know about the new flagship store.
By Kristen Nichols
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Fashion People Are Wearing These Fall Color Trends Instead of Black and White
By Ana Escalante
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Count on It—These 43 Fall Finds Will Be Sold Out by September 1
I'm rarely wrong about these things.
By Eliza Huber
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Scandi Style Forecast: The Top 4 Trends From the Copenhagen Runways
Here's what to expect in 2026.
By Erin Fitzpatrick
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50 Years Later, Bottega Veneta's Signature Weave Remains Unmatched
In honor of the anniversary, we tested out four of 2025's most-wanted Intrecciato bags.
By Eliza Huber
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A Luxury Sale Hates to See Me Coming—38 Saks, Ssense, and Moda Finds I Raced to Fill My Cart With
Epic finds, to say the very least.
By Anna LaPlaca
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These Bags From The Row Are Just as Coveted as the Margaux
Plus, a hot tip for how to buy a new Margaux bag.
By Kristen Nichols
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25 Designer Bags Everyone Will Be Scrambling for This Fall
Get them before they're gone.
By Nicole Akhtarzad Eshaghpour
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The Luxury Edit
Skin
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Fenty Beauty's Fall-Coded Bodycare Launch Is All I'll Be Using for the Rest of the Year
Pumpkin spice who?
By Shawna Hudson
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I Just Did the Biggest Fall Sephora Haul—These On-Sale Items Upgraded My Entire Beauty Routine
A moment of silence for my wallet.
By Shawna Hudson
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My 56-Year-Old Mom Asked Me How to Get Glass Skin—I Sent Her These 12 Product Recs
Yep, these are gold.
By Jamie Schneider
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If You Never Forget This Daily Step, I Already Know You Have Great Skin (Derms Agree)
Any guesses?
By Jamie Schneider
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This Cult-Loved Bodycare Brand Launched a New Skin-Smoothing Product, and It Smells Like an Italian Affogato
Meet my new fall shower staple.
By Kaitlyn McLintock
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I'm a Beauty Editor Who Rarely Gets Influenced—My Real Thoughts on This TikTok-Viral Toner After One Week
Let's get into it.
By Alyssa Brascia
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Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum
Plus the other essentials that got her through her pregnancy.
By Shawna Hudson
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I'm a Dermatologist—When Patients Need a Streamlined Skincare Routine, I Recommend These 5 Drugstore Items
Simple, affordable, effective.
By Kaitlyn McLintock
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I've Been Waxing for Years—Experts Convinced Me to Try These 10 Facial Hair Removal Products Instead
Smoother skin has never been simpler.
By Alyssa Brascia
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Sofia Richie, Alix Earle, and Sophia Culpo Swear By This French Pharmacy Cream for Smooth, Glowy Skin
It's the ultimate skin-prep step.
By Kaitlyn McLintock
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I Just Scrolled Through Shopbop's Epic Beauty Sale—17 Internet-Viral Beauty Products I Added to My Cart
Olaplex! Augustinus Bader! Oribe!
By Kaitlyn McLintock
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Dermstore's Anniversary Sale Is On—What I'm Buying to Restock My "High-Maintenance to Be Low-Maintenance" Routine
Pure strategy.
By Erin Jahns
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Nails
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Neutral Nails Never Go Out of Style—These 8 Timeless Shades Are Proof
You'll fall in love with these earthy tones.
By Sabrina Talbert
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Oh, They're So Back—17 Pretty Nail Designs That Make This "Outdated" Mani Feel So 2025
You'll want to save these for later.
By Alyssa Brascia
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Vintage Nail Designs Are on the Up and Up—7 Worth Saving for Your Next Mani
Haven't you noticed?
By Jamie Schneider
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I Asked Beauty Editors to Share the "Almost Neutral" Nail Polishes They'll Never Give Up—Here's the Reveal
It doesn't get more elegant than this.
By Jamie Schneider
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Sorry, French Tips—Fashion People Wear This Anti-Trend Pedicure Color 365 Days a Year
It's cool-girl approved.
By Grace Lindsay
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Move Aside, Milky Manicures—19 More Interesting Ways to Wear Glazed Nails in 2025
Chrome dust and shimmery nail polishes continue to dominate.
By Alyssa Brascia
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IMO, Only the Chicest Individuals Will Embrace This Controversial Pedicure Trend
It's defining summer 2025.
By Jamie Schneider
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Yep, "Bubble Bunny" Is Officially the Chicest OPI Combination of All Time
It's not to be missed.
By Jamie Schneider
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L.A., NY, and London: My Chicest Coworkers Share Their Go-To Mani-Pedi Color Combos
No more nail salon indecision.
By Kaitlyn McLintock
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Kylie Jenner's New Anti-Trend Manicure Is Giving '90s Pamela Anderson, and I'm Obsessed
It's the ultimate throwback.
By Kaitlyn McLintock
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Doechii's Nail Artist Just Told Me These 10 Products Are the Secret to Any Great Nail Look
And her favorite looks she's ever created.
By Shawna Hudson
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Cardi in Paris, Kylie in L.A.—Every Cool Celeb Is Sporting This Classy Nail Trend RN
Some may even say it's anti-summer.
By Jamie Schneider
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Makeup
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Victorian Sketches, "Street Goth," and Dior—the Beauty References You Shouldn't Ignore in Wednesday Part 2
The show's MUA spills all the sinister style secrets.
By Alyssa Brascia
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Is It 2016 Again? The Resurrected Beauty Trends Music's It Girls Can't Stop Wearing in 2025
Cue the topknots and chokers.
By Alyssa Brascia
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Sorry to My Creams and Balms—Disco Blush Is What I'll Be Wearing for the Foreseeable Future
A very specific combo.
By Jamie Schneider
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Live Tinted's New Complexion Stick Is a Dream Foundation for Skincare Lovers
It's like wearing a second skin.
By Sabrina Talbert
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Yep, This Hailey Bieber–Approved Lip Pencil Is Impossible to Dupe (I Tried)
It's the perfect nude.
By Alyssa Brascia
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Here's a First Look at Louis Vuitton's Upcoming Makeup Collection (It's Unbelievably Chic)
Each item is an objet d'art.
By Kaitlyn McLintock
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Laufey Is Our Ultimate Coquette Beauty Icon—7 "Vintage Romance" Looks Worth Copying
Everybody's falling in love with these looks.
By Maya Thomas
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Take Notes From Jenna Ortega—This "Dated" Makeup Trend Is Poised to Dominate Fall 2025
I'm dying to re-create it.
By Alyssa Brascia
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I Refuse to Spend More Than 5 Minutes on My Summer Makeup—Here's What I Use
Minimal time, maximum payoff.
By Sasha Mironer
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Hailee Steinfeld's Soft, Ethereal Glam Is My Entire Bridal Mood Board, so I Asked for Her Go-To Product Recs
From a peachy-girl blush to an "instant glow" serum.
By Jamie Schneider
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Inside the Wacky, Wonderful, Whimsical World of Andrew Dahling, Chappell Roan's Makeup Artist
"I have visions of grandeur."
By Alyssa Brascia
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These Are the Best Makeup Products of Summer 2025—Full Stop
Some are new. Others are tried-and-true. All are stunning.
By Jamie Schneider
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Fragrance
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Phlur's New Cherry Stem Perfume Smells Like a Sultry Cocktail—Here's Why It's My #1 Fall Fragrance
It might inspire "lingering eye contact across the bar."
By Kaitlyn McLintock
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I Live for the First Gust of Crisp Fall Air—10 Perfumes That Are the Bottled Equivalents
Cool, clean, and understated.
By Jamie Schneider
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"Your Apartment Smells Like a Luxury Spa": Thanks, a Celeb Facialist Introduced Me to the Dreamiest Home Scent
Instant bliss.
By Jamie Schneider
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Perfumers Call This Rich and Sultry Fragrance "Liquid Gold"—a Fascinating Look at Its History
"Rich, bold, and unforgettable."
By Kaitlyn McLintock
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My Fiancé and Friends Keep Saying I Smell So Good—This French Hair Perfume Is the Secret
I've been wearing it nonstop.
By Jamie Schneider
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15 Fragrances So Good You'll Collect Compliments Everywhere You Go
Meet your new signature scent.
By Sasha Mironer
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Rich, Tasty, But Never Too Sweet—Savory Gourmands Are About to Be the Next Big Fragrance Trend
Truffle! Olive oil! Butter!
By Jamie Schneider
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Black Women Are Showing Up Unapologetically in the Fragrance Space—This Brand Is at the Forefront
With five gorgeous scents I can't get enough of.
By Shawna Hudson
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I Found Scent Nirvana in the Catskills, and Now People Can't Stop Saying How Heavenly I Smell
The fragrance draws you in.
By Alyssa Brascia
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If You've Ever Wanted to Smell Like a Miu Miu Icon, the Brand's Mischievous New Scent Has It Bottled
I smell a staple…
By Jamie Schneider
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This It-Girl Fragrance Brand of the Early 2000s Just Launched My Favorite Perfume of 2025
It's so French coded.
By Shawna Hudson
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I'm Using Taylor Swift's Album Announcement as an Excuse to Shop Her 2 Signature Scents
Both are iconic designer fragrances.
By Kaitlyn McLintock
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Hair
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I Asked Top Stylists How to Have Expensive-Looking Hair This Fall—These 7 Colors Are Key
On-trend and ridiculously luxe.
By Jamie Schneider
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This OG Organic Brand Is Having a Renaissance on TikTok—12 Products It Can't Keep Stocked
And the ones getting me through life lately.
By Shawna Hudson
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I Just Did the Biggest Fall Sephora Haul—These On-Sale Items Upgraded My Entire Beauty Routine
A moment of silence for my wallet.
By Shawna Hudson
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I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds"
New season, new favorites.
By Maya Thomas
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The Queer Hair Revolution: How Bright Colors Became an Act of Self-Affirmation
From punk red to slime green, bold hair isn't just a style—it's a signal.
By Ana Escalante
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TikTok Can't Stop Talking About CBK's Butter-Blonde Hair—Here's How to Pull It Off
She'll forever be hair goals.
By Maya Thomas
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Means of Expression: How the Queer Community in Caribbean Culture Uses Hair to Tell Their Stories
Three people share their unique experiences.
By Sabrina Talbert
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I'm a Beauty Editor Who Rarely Gets Influenced—My Real Thoughts on This TikTok-Viral Toner After One Week
Let's get into it.
By Alyssa Brascia
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Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum
Plus the other essentials that got her through her pregnancy.
By Shawna Hudson
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This At-Home Hair Gloss Is My Best-Kept Secret for Dakota Johnson–Level Shine
It only takes 60 seconds.
By Kaitlyn McLintock
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Not Just the Wolf Cut—16 Androgynous Hairstyles to Save for Your Next Salon Visit
Effortlessly cool.
By Alyssa Brascia
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This Celeb Hairstylist Created "the Rachel"—Now, He's Launching an Iconic Haircare Line
Exclusive details ahead.
By Jamie Schneider
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Living
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My Current Fixation Is Getting My Best Night's Sleep—Everything I'm Loving From Sound Machines to Supplements
Sweet dreams.
By Audry Hiaoui
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Audrey Hepburn Got Married at This Iconic Swiss Hotel—71 Years Later, It's Chicer Than Ever
By Erin Fitzpatrick
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A Fashion Designer's Guide to Venice, From Renowned Cocktail Bars to Bespoke Slippers
You won't want to make the trip without reading this.
By Sierra Mayhew
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Every Buzzy Hotel Celebrities Are Checking Into This Summer
And what they're packing.
By Anna LaPlaca
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Inside the California Hotel Where Jackie Kennedy Honeymooned and Sabrina Carpenter Spent Her Birthday
My firsthand account.
By Erin Fitzpatrick
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Bye, America—Hello, Italy: Here's What I'm Buying for My 14-Day Trip to Rome, Ponza, and Milan
Just wait until you see what I buy when I'm actually there.
By Eliza Huber
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6 Trends Defining Home Décor in 2025
Introducing Who What Wear's 2025 Décor Report, where five industry experts dive into the aesthetics, ideas, and pieces defining design this year.
By Nikki Chwatt
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My Coolest Friend Just Moved—I Sent Her 31 Charming Home Décor Finds That Will Have Guests Asking, "Where'd You Get That?"
That's the *best* compliment.
By Josephine Hadjiloucas
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The On-the-Rise Travel Destination the Fashion Crowd Is Skipping Bali and Thailand For
Discover where to stay, eat, shop, and go.
By Emma Spedding
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8 Buzzy Hotels in Italy on My Radar and a Packing List for Each Spot
Here's my short list.
By Kristen Nichols
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Wedding on the Calendar, White in My Cart—15 Chic Plus-Size Pieces I'm Buying
Here comes the bride.
By Ana Escalante
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I Just Got Back From Mallorca, Monaco, and Cannes—These Jewelry Trends Are About to Be Huge
I want every piece.
By Sierra Mayhew
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